Launch Lead Live

Launch Lead Live by Dr. Dawn-Marie Turner Published by Your Nickel’s Worth Publishing Review by Leslie Vermeer $24.95 978-1-927756-47-8 Maybe you’re an employee who’s been accused of resisting organizational change—let’s face it: many of us have been. Or maybe you’re a business executive who believes most employees actively resist organizational change. Whatever your role in your organization, whatever business or service you’re in, in her new book, Launch Lead Live, Dawn-Marie Turner has something to say to you: employee resistance to change is a myth. Change is the one commonplace in business: for most organizations, it’s change or fail. But constant change—to technology, systems, processes, staff roles, even staffers themselves—has a real cost. As Turner observes, “Organizations are struggling to survive under the weight and expense of what feels like overwhelming, but necessary, change.” So a book that can help reduce the costs of change—not just financial, but also human—is very welcome. Turner proposes that leaders demystify change by making it meaningful to the people it affects and motivating them to move through the stages of change. Turner describes such efforts as “Building readiness instead of trying to manage resistance.” Leaders support readiness by developing an organization’s capacity to change….