Pursuing Growth
Mile 84 Press / 10 March 2016

Pursuing Growth: Practical Marketing Tips for Business Owners by Brent Banda Published by Mile 84 Press Review by Shelley A. Leedahl $30.00 ISBN 9-780973-136913 The back cover blurb on Brent Banda’s Pursuing Growth: Practical Marketing Tips for Business Owners makes a grand claim: “The insights in this book will help you increase revenue and profit in your business.” Inside, a dozen business people also herald Banda’s marketing acumen. Joe Pulizzi says “If you are an entrepreneur or small business owner, this is the type of blocking and tackling information you need to stay on top of customer needs and demands.” Christian L. Braid, president of Braid Flooring & Windows, says “If you have the slightest of aspirations to improve your business, 10 minutes with this book will send that feeling into hyper drive.” With commendations like these, I not only want to read the book, I’m also a smidge inclined to believe I could learn enough to start my own successful business! Banda – the Saskatoon-based force behind Banda Marketing Group – is a marketing strategy consultant who’s helped “almost two hundred companies” improve their businesses over the last twenty years. Aside from coaching business owner-managers, he’s also taught Advertising,…

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